About us

Born in the South, praised nationwide. Luccid is an ever-growing streetwear brand that takes inspiration from our southern heritage and style.

Started back in mid 2018 by a couple mates, Luccid has quickly developed from an idea on paper into a popular local brand delivering high quality seasonal clothing drops with designs that visually represent who we are as a brand. Our team has deep connections within their local communities and abroad, with staff based in around New Zealand and a great team of ambassadors nationwide.

We take each moment as it comes and don't take things to seriously.

So join Luccid as we take over the NZ streetwear scene.

Inspired by the south, influenced by the world.